Media & Entertainment
Implementing ML-based recommendations for a VOD platform
ZONE3000 helped a mid-sized VOD provider increase watch time by 12% and improve content discovery with an ML-based recommendation engine.
The platform had a large content library but struggled with low engagement and generic recommendations. After adding a new personalization layer, users viewed 6% more titles and returned 22% more often. Our team unified data in PostgreSQL, expanded segmentation, and connected targeted campaigns through SAS Campaign to make content discovery faster and more relevant.
Read more











